Event Academy

Next date: Wednesday, March 05, 2025 | 05:30 PM to 07:00 PM

Planning an event in Kalamazoo? Whether you're a seasoned organizer or just getting started, the 2025 Event Academy is here to help you bring your ideas to life! This free, four-part workshop series provides expert guidance on designing, permitting, executing, and marketing events in public spaces.

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Workshop Schedule:

Join us for one, two, or all four workshops—each session is tailored to answer your specific event-planning questions.

March 5 – Event Ideation
Start with a strong foundation! Explore event design elements, use industry canvas worksheets, and collaborate on event maps for popular downtown spaces. This session focuses on enhancing the attendee experience while maximizing your event’s potential.

March 12 – Event Permitting
Permitting doesn’t have to be complicated. Learn about updates to liquor license rules, Emergency Action Plans, and best practices for working with contractors. We'll cover everything from vendor placement to effective site mapping.

March 19 – Event Day Execution
How do you keep everything running smoothly on event day? This workshop tackles staffing challenges, including new part-time employment laws effective February 21. Accountants will be on hand to discuss financial reporting and contractor compliance.

March 26 – Event Marketing & Sponsorship (New in 2025!)
Back by popular demand! Learn how to build creative marketing campaigns, craft compelling sponsorship proposals, and ensure fulfillment. Marketing professionals will share best practices to make your event stand out.

Why Attend?

Expert insights from guest collaborators
Interactive discussions and real-world examples
Whiteboard planning with downtown event maps
Networking with fellow event planners

There are no dumb questions—just shared knowledge and practical solutions. Together, we can make your 2025 events more successful, sustainable, and community-driven.

Ready to plan your best event yet?
Seats are limited, so sign up today! Only register if you plan to attend—last year’s "no-shows" made it challenging to accommodate everyone.